WHO WE ARE

Based in Sweden with clients & team members all over Europe.

Based in Sweden
Distributes in Europe
Loves tacos
Likes mx movies
Knows Motocross & Enduro
We sell products that work

Get to know the team!

About Knobby

THE TEAM

Awesome guys and girls.

Thomas Ahlström

CEO

Tel. 0431-14411

Email: thomas@knobby.se
Magnus Skog

Warehouse responsible & purchase

Tel. 0431-14411

Email: magnus@knobby.se
Katarina Petersson

Economics department

Tel. 0431-14411

Email: ekonomi@knobby.se
Ove Norén

Sales middle & north of Sweden

Mob. 0733-777144

Email: ove@knobby.se
Ulf Palmqvist

Sales south of Sweden & Denmark

Mob. 0722-354411

Email: ulf@knobby.se
Jukka Sundvall

Sales Finland

Mob. +35 (0)8 400 814119

Email: jukka@knobby.fi
Hashif Kurichalakandi

Warehouse & Purchase

Email: lager@knobby.se
Filip Hansson

Warehouse & Orders

Email: lager@knobby.se
Nick Smajlaj

Warehouse & Orders

Email: lager@knobby.se

THE STORY

Based in Sweden with clients & team members all over Europe.

In 1984, we changed the focus of being a motorcycle store to become a wholesaler. The family company is in its second generation and is one of Sweden's leading wholesale company when it comes to motocross and enduro accessories. We import goods from all over the world and distribute them to retailers in Europe.

In 1974...

Why the name Knobby?

The story of Knobby began with Jörgen Ahlström in 1974 traveling to San Diego, USA, to greet his sister. There, he learned that the importer of Cheney motorcycle (the bike he raced with at that time) Knobby Shop International was in the same city.
There he met with Alan Greenwood. A couple of years later, this friend launched a new motorcycle project. A Thumper 4-stroke built on a Honda XL350. He asked Jörgen if he wanted to be a test driver and importer of this bike in Scandinavia. Allan's nickname was "Knobby". The word is related to the knobb's of the motocross tire. Alan had given his company the name Knobby Shop International. They both thought it would be best if Jörgen launched the same company name in Sweden. "International I took away. It did not feel like my business was so big at that time."

Get in touch with us!

Knobby on maahantuoja enduro- ja motocross- tuotteille, joita on saatavana jälleenmyyjä verkostostamme ympäri Eurooppaa. Olemme työskennelleet enduro- ja motocross tuotteiden parissa yli 32 vuotta. Knobby Shop panostaa laatuun ja valikoimamme koostuu alan parhaista ja suurimmista tuotemerkeistä. Valikoimme sopii kaikille, niin aktiivi kuin harrastelija kuskillekin ja haluamme tarjota tuotteillemme parhaan hinta-laatusuhteen. Tärkeintä meille on tuotteidemme laatu hintaluokasta riippumatta.